Facebook, Twitter, RSS
Box Office Stats
A HUMDRUM MONTH
FSJ February, 2013

Dabangg 2

VERDICT: SUPER HIT

Release Date: December 21, 2012
Opening Day: Rs 19.50C
Opening Weekend: Rs 59 C
Opening Week: Rs 98.50C
Lifetime: Rs 148C

COST VS REVENUES
Cost of Production: Rs 35C (without Salman Khan’s remuneration)
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 53C

REVENUES
India Theatrical: Rs 84C
Satellite: Rs 45C (plus additional Rs 2C to be spent by STAR PLUS on promotion)
Music & Home Video (estimated): Rs 9C (Rs 7C Music; Rs 2C Home Video)
Overseas Collections: Rs 21.50C (pre-sold on Minimum Guarantee basis to Eros International)

Total Gross Revenue: Rs 159.50C
Total Profit: Rs 106.50C

OBSERVATIONS
1. Dabangg 2 registered the biggest Opening Day collections for a non-holiday (Rs 19.50C; previous biggest Opening Day was Don 2 which fetched Rs 15.21C).
2. Mixed reviews from critics due to lack of fresh new music and story.
3. A total one-man show establishing once again the drawing power of Salman Khan.
4. Salman’s consolidates uninterrupted and undisputed run as Box-Office King in the Rs 100C Club; his 5th (Dabangg – Rs 141C, Ready – Rs 122C, Bodyguard – Rs 148C, Ek Tha Tiger – Rs 199C).
5. Sonakshi Sinha’s lucky heroine spell continues after Dabangg, Rowdy Rathore, Son Of Sardaar and OMG (item song).
6. It won’t cross Rs 150C in spite of hurricane opening.
7. Sub-distributors who acquired it at a very high price will break even or face losses. Profits if any will be marginal.
8. Exhibitors who acquired it on MG basis from Sub-distributors will lose heavily in the range of 20-30
per cent.

DABANGG  VS  DABANGG  2
Rs 14071.60 C        Rs 14659.00C
(Total Collections)


Table No 21

VERDICT: AVERAGE

Release Date: January 04, 2013
Opening Weekend: Rs 5.5C
Opening Week: Rs 8.5C
Lifetime: Rs 12C

COST VS REVENUES
Cost Of Production/Acquisition: Rs 5C
Prints & Advertisement: Rs 5C
Total Cost to Producer: Rs 10C

REVENUES
India Theatrical: Rs 5C
Satellite: Rs 4C
Music & Home Video (estimated): Rs 1C
(in-house distribution for home video; music sold to T-Series)
Overseas Collections (Lifetime estimated): Rs 1C
Subsidy: Rs 2C (Shot in Fiji Island – 47 per cent Rebate on COP)

Total Gross Revenue: Rs 13C
Total Profit: Rs 1C

Observations
1.  Expectations were not very high as the marketing strategy was low – but it did reasonable business at the box-office.
2. Exploited Fiji Islands well. Looks like a good holiday spot. The subsidy for shooting there helped the producer immensely. Will be attractive for more filmmakers to head there.


Matru Ki Bijlee Ka Mandola

VERDICT: BELOW AVERAGE

Release Date:  January 11, 2013
Opening Weekend: Rs 21.50C
Opening Week: Rs 32.27C
Lifetime: Rs 40C

COST VS REVENUES
Cost of Production/Acquisition: Rs 28C
Prints & Advertisement: Rs 16C
Total Cost to Producer: Rs 44C

REVENUES
India Theatrical: Rs 18C
Satellite: Rs 15C (pre-sold)
Music & Home Video: Rs 5C
Overseas Collections: Rs 4C

Total Gross Revenue: Rs 42C
Total Loss: Rs 2C

Observations
1. The music didn’t really culminate in box-office numbers.
2. The main protagonist was Pankaj Kapur, not Imran Khan.
3. Amount fetched from Satellite Rights saves it somewhat but still a losing proportion due to unimpressive Overseas and Domestic theatrical run.
4. Sub-distributors who acquired the movie on MG basis for a high cost will end up losing more than 25-40 per cent of their investment.


Inkaar

VERDICT: FLOP

Release Date: January 18, 2013
Opening Weekend: Rs 5.50C
Opening Week: Rs 8.25C
Lifetime: Rs 10C

COST VS REVENUES
Cost of Production/Acquisition: Rs 8C
Prints & Advertisement: Rs 7C
Total Cost to Producer: Rs 15C

REVENUES
India Theatrical: Rs 4.50C
Satellite (estimated): Rs 4C
Music & Home Video: Rs 1C
Overseas Collections: Rs 1C

Total Gross Revenue:
Rs 10.5C
Total Loss: Rs 4.50C

Observations
1. Meant for a very niche viewership, it had no scope to interest the mass audience.
2. Screenplay in non-linear format made it difficult for common people to easily understand what was going on.

Share It

Photo Splash

Click To View More

Subscribe - The Film Street Journal