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SALMAN NOTCHES UP ANOTHER Rs 100 CRORE HIT
FSJ January, 2013

JUST BEFORE THE YEAR ENDED, THE INCORRIGIBLE KHAN ‘BIRTHDAY GIFTED’ HIMSELF YET ANOTHER HIT. BUT THE BIG QUESTION REMAINS: WILL IT BETTER THE ORIGINAL DABANGG ?




The Initial Report On

Dabangg 2

VERDICT: SUPER HIT

Release Date: December 21, 2012
Opening Day: Rs 19.50C
Opening Weekend: Rs 59 C
Opening Week (estimated): Rs 95C
Lifetime (estimated): Rs 150-175C (based on Opening Weekend, too early to predict precise Lifetime business)

COST V/S REVENUES:
Cost of Production: Rs 35C (without Salman Khan’s remuneration)
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 43C

REVENUES:
India Theatrical (1st Week): Rs 50C
(Pl note: this is an approx. figure)
Satellite: Rs 45C (plus additional Rs 2C to be spent by STAR PLUS on promotion)
Music & Home Video (estimated): Rs 10C
Overseas: Rs 25C (pre-sold on MG Basis to Eros International)

Total Gross Revenue: Rs 130C
Total Profit: Rs 87C


OPENING WEEKEND FIGURES OF DABANGG & DABANGG  2

Dabangg
Released on Sept 10, 2010 (Eid) No of Screens 1579
Collections on Fri       Rs 14.59C
Collections on Sat      Rs 16.69C
Collections on Sun     Rs 18.18C

Dabangg 2
Released on Dec 21, 2012
No of Screens  3500
Collections on Fri      Rs 19.40C
Collections on Sat     Rs 16.62C
Collections on Sun    Rs 22.75C

OBSERVATIONS:

 1. Dabangg 2 registered the biggest Opening Day collections for a non-holiday (Rs 19.50C; previous biggest Opening Day was Don 2 which fetched Rs 15.21C).
2.  Mixed reviews from critics with lack of fresh new music and story.
3. A total one-man show establishing once again the Drawing Power of Salman Khan.
4.  Salman’s consolidates uninterrupted and undisputed run as Box-Office King in the Rs 100C Club; his 5th after Dabangg – Rs 141C, Ready – Rs 122C, Bodyguard – Rs 148C, Ek Tha Tiger – Rs 199C).
5. Sonakshi Sinha’s lucky heroine spell continues after Dabangg, Rowdy Rathore, Son Of Sardaar and OMG (item song).
6. Surprising fall in 2nd day collections when compared to Dabangg in spite of No of Screens going up from 1579 to 3500.

Await final report and analysis next month!


Talaash

VERDICT
ABOVE AVERAGE

Release Date: November 30, 2012
Opening Weekend: Rs 46C
Opening Week: Rs 68C
Lifetime (estimated): Rs 92C

COST V/S REVENUES:
Cost Of Production/Acquisition: Rs 72C
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 90C

REVENUES:
India Theatrical (Lifetime estimated): Rs 43C
Satellite: Rs 40C
Music & Home Video (estimated): Rs 10C (in-house distribution for home video – music sold
to T-Series)
Overseas (Lifetime estimated): Rs 22C  

Total Gross Revenue: Rs 115C
Total Profit: Rs 25C

OBSERVATIONS:
a)   Expectations were not very high as the marketing strategy was low-key; urban and multiplex viewers were the clear target audience.
b)   Due to high cost, Reliance Entertainment can only fetch commission on total revenues.
c)   Overflow will be a marginal sum to be shared with producer.



Khiladi 786

VERDICT BELOW  AVERAGE

Release Date: December 7, 2012
Opening Weekend: Rs 29C
Opening Week: Rs 45C
Lifetime: Rs 65C

COST V/S REVENUES:
Cost Of Production/Acquisition: Rs 58C
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 76C

REVENUES:
India Theatrical (Lifetime estimated): Rs 30C
Satellite: Rs 25C (pre-sold along with package deal of other movies)
Music & Home Video (estimated): Rs 5C
(in-house distribution)
Overseas: Rs 3C

Total Gross Revenue: Rs 63C
Total Loss: Rs 13C

OBSERVATIONS:
a) The music didn’t really culminate in box-office numbers.
b) The main protagonist was Himesh Reshammiya, not an Akshay show.
c)  Amount fetched from Satellite Rights saves it somewhat but still a losing proportion due to unimpressive Overseas and Domestic theatrical run.
d) Sub-distributors who acquired the movie on Minimum Guarantee (MG) for a high cost, will end up losing more than 20-30 per cent of their investment.



All figures are net box-office collections

Sex , Horror & 3D
SEX
1. Hate Story: Rs 14.50C
2. Jism 2: Rs 36.25C
3. Kya Super Kool Hain Hum: Rs 46.50C

HORROR
1. Raaz 3: Rs 68.25C
2. 1920 The Evil Returns: Rs 21.50C
3. Ghost: Rs 7.25C

3D
1.  Raaz 3: Rs 68.25C

The Rs 100C Club

1.   Agneepath: Rs 122C
2.   Houseful 2: Rs 112C
3.   Rowdy Rathore: Rs 134C
4.   Bol Bachchan: Rs 102C
5.   Ek Tha Tiger: Rs 186C
6.   Barfi!: Rs 106C
7.   Jab Tak Hai Jaan: Rs 120C

Those That Failed To Touch Rs 100C

1. Son of Sardaar: Rs 95C
2. Talaash: Rs 92C
3. Khiladi 786: Rs 65C






THE BIG QUESTION: WILL 2013 RAISE THE BAR AND SET
A NEW BENCHMA
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