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FSJ December, 2012

DIWALI  FIREWORKS

IT WAS SHAH RUKH KHAN’S JAB TAK HAI JAAN  VS  AJAY DEVGN’S SON OF SARDAAR. CHECK OUT HOW EACH FARED TO PICK THE WINNER

Jab Tak Hai Jaan

VERDICT : SUPER HIT

Release Date: November 13, 2012
Opening Weekend: Rs 80C (6 days)
Opening Week: Rs 86C (7 days)
Opening 10 Days: Rs 98.50C
Lifetime (estimated): Rs 125-130C

COST V/S REVENUES
Cost of Production: Rs 60C (without SRK’s remuneration of Rs 30C)
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 78C

REVENUES
India Theatrical (Lifetime estimated): Rs 60C
Satellite (estimated): Rs 50C (based on box-office performance and long ongoing SONY-YRF relationship)  
Music & Home Video (estimated): Rs 8C (in-house distribution)
Overseas (Lifetime estimated): Rs 35C (based on 10 days box-office)

Total Gross Revenue: Rs 153C
Total Profit: Rs 75C
(But make room for SRK’s remuneration)
 
OBSERVATIONS
1. Competition divided the box-office potential.
2. Took a lead in urban cities and premium multiplexes across India.
3. Monday onwards single screens showed steep fall.

Son Of Sardaar

VERDICT : HIT

Release Date: November 13, 2012
Opening Weekend: Rs 61C (6 days)
Opening Week: Rs 66C (7 days)
Opening 10 Days: Rs 76C
Lifetime (estimated): Rs 100-105C

COST V/S REVENUES:
Cost of Production/Acquisition: Rs 63C
Prints & Advertisement: Rs 20C
Total Cost to Producer: Rs 83C


REVENUES
India Theatrical (Lifetime estimated): Rs 52C
Satellite: Rs 25C (pre-sold along with package deal of other movies)
Music & Home Video (estimated): Rs 3C (in-house distribution)
Overseas (Lifetime estimated): Rs 8C (based on 10 days box-office)

Total Gross Revenue: Rs 88C

Total Profit: Rs 5C

OBSERVATIONS
1. Remake of huge Telugu hit Marayada Ramana directed by SS Rajamouli.
2. Ajay Devgn’s Diwali reign continues after Golmaal 3 (2010), All The Best (2009) and Golmaal Returns (2008).
3. Release strategy restricted potential of box-office due to non-availability of cinemas and competition.
4. Sweeps major single screens across India.



EID VS DIWALI SHOWDOWN




TWO BIG INDIAN FESTIVALS, TWO FILMS FROM THE SAME YRF BANNER WITH A KHAN IN EACH. 
IT CALLED FOR BIG-TIME FIGURES – AND PRIME TIME RIVALRY TOO


JAB TAK HAI JAAN  VS EK THA TIGER

Jab Tak Hai Jaan

Verdict Super Hit

Release Date: November 13, 2012
Opening Weekend: Rs 80C (6 days)
Opening Week: Rs 86C (7 days)
Opening 10 Days: Rs 98.50C
Lifetime: Rs 125-130C

COST V/S REVENUES:
Cost of Production: Rs 60C (without SRK remuneration)
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 78C

REVENUES:
India Theatrical: Rs 60C
Satellite: Rs 50C
Music & Home Video (estimated): Rs 8C (in-house distribution)
Overseas: Rs 35C
 
Total Gross Revenue: Rs 153C
Total Profit: Rs 75C (without SRK’s fee)

Ek Tha Tiger

Verdict Blockbuster
Release Date: August 15, 2012
Opening Weekend: Rs 100.16C (5 days)
Opening Week: Rs 137.15C (7 days)
Opening 9 Days: Rs 154.50C
Lifetime: Rs 199.14C

COST V/S REVENUES:
Cost of Production: Rs 70C
Prints & Advertisement: Rs 18C
Total Cost to Producer: Rs 88C


REVENUES:

India Theatrical: Rs 110C
Satellite: Rs 60C
Music & Home Video (estimated): Rs 8C (in-house distribution)
Overseas: Rs 25C
 
Total Gross Revenue: Rs 203C

Total Profit: Rs 115C



OTHER BOX-OFFICE UPDATES



Student Of The Year

Verdict : Semi-hit

Release Date: October 19, 2012
Opening Day: Rs 7.5C
Opening Weekend: Rs 22.5C
Opening Week: Rs 42.50C
Lifetime: Rs 63C

COST V/S REVENUES:
Cost of Production: Rs 50C
Prints & Advertisement: Rs 10C
Total Cost to Producer: Rs 60C

REVENUES:
India Theatrical: Rs 30C
Satellite (estimated): Rs 18C (based on 2-film deal with Sony for Rs 45C, along with Yeh Jawani Hai Deewani)
Music & Home Video: Rs 6C
Overseas: Rs 5-6C

Total Gross Revenue: Rs 59-60C

Total Profit/Loss: Marginal Profit

OBSERVATIONS
1. Not a bad show considering it starred three newcomers.
2. Great production value.

1920 Evil Returns

Verdict : Semi-hit

Release Date: November 2, 2012
Opening Day: Rs 3.75C
Opening Weekend: Rs 11.50C
Opening Week: Rs 17C
Lifetime: Rs 21.50C

COST V/S REVENUES
Cost of Production/Acquisition: Rs 6C
Prints & Advertisement: Rs 5C
Total Cost to Producer: Rs 11C

REVENUES:
India Theatrical: Rs 10.50C
Satellite (estimated): Rs 2C (based on A certificate)
Music & Home Video: Rs 1C
Overseas: Rs 0.25C

Total Gross Revenue: Rs 13.75C

Total Profit: Rs 2.75C



OBSERVATIONS

1. Sequel to 1920 – brand name gave it a very good opening and content helped it sustain.
2. Vikram Bhatt’s brand of horror continues to be accepted whether it is the Raaz series, Haunted in 3D or 1920.

Rush

Verdict : Flop

Release Date: October 24, 2012
Opening Day: Rs 0.55C
Opening Weekend: Rs 2.25C
Opening Week: Rs 3.25C
Lifetime: Rs 3.50C

COST V/S REVENUES:
Cost of Production/Acquisition: Rs 12C
Prints & Advertisement: Rs 8C
Total Cost to Producer: Rs 20C

REVENUES:
India Theatrical: Rs 1.75C
Satellite: Rs 10C (pre-sold before release)
Music & Home Video: Rs 0.50C
Overseas: Rs 0.50C

Total Gross Revenue: Rs 12.75C

Total Loss: Rs 7.25C

OBSERVATION
1. Too stale for eager consumption.


Luv Shuv Tey Chicken Khurana

Verdict Flop

Release Date: November 2, 2012
Opening Day: Rs 1.25C
Opening Weekend: Rs 4C
Opening Week: Rs 6.25C
Lifetime: Rs 7.50C



COST V/S REVENUES:

Cost of Production/Acquisition: Rs 6.50C
Prints & Advertisement: Rs 5C
Total Cost to Producer: Rs 11.50C

REVENUES:
India Theatrical: Rs 3.75C
Satellite: Rs 4C (pre-sold before release in package deal)
Music & Home Video: Rs 0.50C
Overseas: Rs 1.25C

Total Gross Revenue: Rs 9.50C
Total Loss: Rs 2C

OBSERVATION
1. Its screenplay spoilt the broth.

Ajab Gajab Love

Verdict : Flop

Release Date: October 26, 2012
Opening Day: Rs 1.50C
Opening Weekend: Rs 4.75C
Opening Week: Rs 7.15C
Lifetime: Rs 7.50C

COST V/S REVENUES:
Cost of Production/Acquisition: Rs 10C
Prints & Advertisement: Rs 8C
Total Cost to Producer: Rs 18C

REVENUES:
India Theatrical: Rs 3.50C
Satellite (estimated): Rs 3C (based on box-office performance)
Music & Home Video: Rs 2C
Overseas: Rs 0.50C

Total Gross Revenue: Rs 9C
Total Loss: Rs 9C

OBSERVATIONS
1. Remake of south film didn’t pay off.
2. Music didn’t create hype like F.A.L.T.U.


Chakravuyh
Release Date: October 24, 2012
Opening Day: Rs 3.25C
Opening Weekend: Rs 12.50C (5 days)
Opening Week: Rs 15.75C
Lifetime: Rs 17.50C

COST V/S REVENUES:
Cost of Production/Acquisition: Rs 22C
Prints & Advertisement: Rs 10C
Total Cost to Producer: Rs 32C


REVENUES:

India Theatrical: Rs 8.50C
Satellite (estimated): Rs 7.50C (based on box-office performance)
Music & Home Video: Rs 1C
Overseas: Rs 1.50C

Total Gross Revenue: Rs 18.50C

Total Loss: Rs 13.50C

OBSERVATIONS
1. Critically acclaimed but commercially not viable.
2. Lacked entertainment including enjoyable music.

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